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Products

  • Gluten-free, soy-free, and artificial additive-free baked goods and pastries.
  • Low-calorie and low-carbohydrate options for those watching their calorie and carbohydrate intake, as well as fiber-rich, healthy alternatives.

About

Szafi Group: A Journey of Health and Innovation
Founded in 2009 by Anita and Gábor Ipsits, the Szafi Group initially focused on the financial sector. However, their passion for the food industry and health consciousness soon led them to a new venture.

In 2013 and 2014, they established companies in Hungary and Austria, respectively, dedicated to the wholesale and retail of health foods. Leveraging the successful exit of their previous ventures in 2017, they embarked on building a network of gluten-free stores.

The acquisition of their current manufacturing and sales headquarters in 2019, followed by the construction of a gluten-free bakery in 2020, marked a significant milestone. By early 2021, the Szafi Group had a comprehensive product range, including gluten-free basics, convenience foods, flour blends, sugar-free products, low-carb options, low-calorie items, and unique baked goods, all developed in-house.

In 2022, the company introduced new technologies, expanding its portfolio to include ready-to-eat meals and vitamin-enriched products. The rapid growth of the now 15-company structure, operating in 16 countries, presented new challenges. The focus for 2024 is to explore the Middle East and Asian markets and prepare the Szafi Group to meet increased demand while maintaining exceptional quality.

The Szafi Group’s unique quality assurance system, unmatched in Hungary, ensures that its products meet the highest safety and quality standards. The company holds an annually renewed IFS certification and conducts regular in-house testing, in addition to relying on external accredited partners. All Szafi products are made exclusively from natural and controlled ingredients, excluding refined sugar, artificial sweeteners, preservatives, artificial flavors, artificial colors, and silicate-based lubricants and carriers.

The success of the Szafi Group is attributed to its dedicated and experienced founders, a passionate and expert team, and outstanding partners.